A woman smiling outdoors with green trees and foliage in the background.

I help organizations make better decisions by turning real human data into clear, actionable insights.

Hi, I’m Emily.

Portfolio

Employee Insights

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Market Research

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Needs Analysis

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Voice of Customer

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User Research

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Employee Insights 〰️ Market Research 〰️ Needs Analysis 〰️ Voice of Customer 〰️ User Research 〰️

What People Are Saying

  • "Emily's strategic foresight in succession planning guidance has been pivotal in shaping the leadership pipeline and preparing future leaders to navigate the complexities of our industry."

    Amber F.
    Co-Founder,
    Huxley Social

  • Emily has a very impressive approach of really getting to understand the essence of a business. She asked me industry relevant and pointed questions. Emily interviewed my clients to get a deeper understanding that informed my web design and business. Her methodology shows that she invests her time and attention into creating strong insights and something special for clients.  I would highly recommend Emily to anyone wanting to resonate with their target audience. 

    Danielle D.
    Founder
    The Meta Healer

  • "Emily had a great understanding of the trends in that market and put together an organized and detailed plan. Her communications with our board were clear and thorough. We have had an excellent response and we are thrilled to have met Emily and chosen her services."

    Mari K.
    Community Organizer
    Contra Dance

  • A woman with blue curly hair, white glasses, and a white blouse standing with arms crossed next to a white curtain and green leafy plants.

    "Emily asked questions I’d never thought to ask, helping me clarify my goals and the direction I truly wanted my business to take. She helped me hire a great team and provided much appreciated support during our biggest growth phase."

    Amy C.

    CEO, YELLOWLINE

  • A woman with shoulder-length blonde hair and leopard print glasses, wearing a black floral blouse, smiling indoors with a blurred background.

    “Emily's ability to lead and coordinate complex instructional design initiatives has been truly commendable. She has an innate talent for breaking down large projects into manageable tasks, setting clear milestones, and ensuring timely completion.”

    Heather M.
    Senior Instructional Designer,
    Johnson and Wales University

  • A smiling young man with short brown hair and a beard, wearing a dark jacket and a gray shirt, against a colorful neon-lit background.

    "Emily has played an integral role in our organization's success by meticulously researching company objectives and employee profiles to tailor training programs that align with our strategic aims."

    Danny S.
    Co-Founder,
    Huxley Social

  • Smiling woman in the ocean

    “You can tell Emily truly cares about our oceans - but she also has this amazing ability for jumping into the chaos and making sure everything works out. She actively supports programs that protect our waters and advocate for equitable access, always leading with care and integrity. Emily is a true friend of the water and a thoughtful advocate for a better, more sustainable world.”

    Tiffany Cook
    All in the Water Coordinator
    Cape Fear Surfrider

  • A woman with long dark hair smiling, wearing a green top, against a textured blue and gray background.

    "Emily has creative, innovative ideas, is organized and thoughtful, and develops strong relationships. She developed training tutorials to help walk teachers through implementing innovative technology in their classrooms. She can quickly adapt, implement best practices, and form relationships. Any organization would be lucky to have her as a member of their team."

    Kelly B.
    Principal
    SKDA

    • We’ll jump on a 60-minute intake call

    • I’ll dig through your existing data & customer feedback

    • You’ll get a 1-page research brief so we're 100% aligned before fieldwork starts

    • I’ll build custom interview guides, surveys, or focus group prompts

    • I'll pilot-test them to make sure we ask all the right questions

    • You’ll get finalized instruments + a clear participant recruitment plan

    • I’ll talk to, observe, and survey the people who matter most to your business

    • I'll capture real human behavior—what they say, what they do, and what they actually need

    • You’ll get a complete library of organized transcripts, notes, and raw data

    • I’ll code, cluster, and make sense of every single interview and survey response

    • I'll map out core patterns, audience personas, and surprising contradictions

    • You’ll get a master synthesis doc with all the core themes laid out

    • I’ll translate raw data into clear human truths and strategic recommendations

    • I'll flag potential risks so you don't build or launch the wrong thing

    • You’ll receive a sleek insights report + a presentation-ready deck for your team

    • We’ll host a live session to walk your team through findings and next steps

    • You’ll get actionable documentation tailored to your product, design, or exec team

    • You’ll do zero guesswork and walk away knowing exactly what to build, change, or launch next

My Process

Click the + sign next to each stage to learn more.

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Join the Waitlist

Every good research project starts with one honest conversation.

Tell me what you're trying to understand about your audience - and I'll tell you how to get there.