Hi there! I’m Emily.
I'm a researcher, strategist, and experience designer who translates real human behavior into the clarity organizations need to make better decisions.
For the past 10 years, I’ve used research to:
🔍 Uncover what's actually driving customer behavior to inform business decisions.
🔍 Rebuild brand experiences around what people actually need & want to feel.
🔍 Turn consumer insights into targeted marketing strategy & smarter product design.
🔍 Close the gap between leadership assumptions and real employee experiences to create onboarding and training that actually works.
Some of my proudest work accomplishments include:
🏆 Cutting onboarding time by 50% at a boutique marketing agency.
🏆 Presenting on Gamification at the 2022 JWU "Transformative Approaches" Expo.
🏆 Translating consumer insights into a market strategy that grew audience engagement by 30%.
🏆 Getting an article on innovative goal setting featured in The Learning Network’s News & Insights.
🏆 Obtaining my M.Ed. in Instructional Design.
In my spare time, you’ll find me:
🏄🏽♀️ Serving on Surfrider Cape Fear Chapter’s Executive Board.
⛰️ Hiking any trail that promises a great view.
👩🏽🍳 Attempting YouTube recipes (with a delusional level of confidence).
Ready for the sneak peek?
Join the Waitlist
If you're here, you probably have a question your current data isn't answering.
Maybe you're launching something new and need to understand your audience before you build.
Maybe you're getting feedback from your team that doesn't add up and need someone to dig deeper.
Maybe you just know something is off but can't put your finger on what.
That's exactly where I come in.
Tell me about the decision you're trying to make or the audience you're trying to understand. I'll get back to you within two business days with thoughts on whether and how research can help.